Why we exist
week.monster started as a frustration: a calendar full of meetings, and a writer, an athlete and an artist who never got a slot.
Modern people are multi-hyphenates. You run a startup and train for a race. You hold a job and build an audience. You're a parent and a painter. Traditional tools flatten all of that into one stream of tasks, and the switching between them quietly drains you.
week.monster flips the order. First you decide who you're being this week. Then you make room for each identity across the seven days. Tasks come after — and they finally have a home.
Our principles
Identity over tasks
A to-do list can't tell you who you're neglecting. Identities can.
The week is the unit
A day is too short to balance a life. A month is too abstract to act on.
Less, on purpose
Every feature has to reduce switching, not add another inbox.
Built in public
We share what we're making, what's working and what isn't.
The myth of the single self
Most planning tools assume one person with one job and one list. Real life looks different: a founder who is also an athlete, a parent, a writer. Each identity has its own goals, energy and rhythm.
The cost of context switching
Every time you jump from one identity to another, part of your attention stays behind. Researchers call it attention residue. Ten switches a day and you finish nothing well.
The fix isn't more discipline. It's fewer, deliberate switches — grouping work by identity.
Why the week is the unit
A day is too short to balance several identities. A month is too abstract to act on. A week is long enough to give everyone a turn and short enough to stay honest.
Two levels
Every identity has two levels: the identity, and its facets. For now, that is all, and it is on purpose.
The deeper a structure gets, the harder it is to see which part is working and what outcome the identity is producing. Two levels keeps measurement sharp, so you can measure, eliminate, redesign or revise without untangling a tree.
Depth also has a cost that runs upward. Going deeper changes the architecture above it. Two levels makes it cheap to return, rethink, or abandon something, and the more complicated a project gets, the harder it is to show up for it.
Going deeper is not forbidden. If you know you want it, that is fine. It just has to be a choice you make knowingly.
Sideways, not down
When a facet grows into something you want to measure on its own, it does not go down a level. It steps out and becomes its own identity.
A founder wears many hats: sales, pitch, DevOps, marketing, talking to people. Sales is a facet of Founder. But the question is not whether sales is working. It is whether LinkedIn is. So LinkedIn becomes an identity, linked from Sales, with posts, DMs and comments as its facets.
Each identity stays at two levels. Depth comes from linking identities, not from stacking levels.
The five-step method
1. Define
List the 4–6 identities that matter right now. Give each a name, a colour and one sentence of intent.
2. See
Look at the whole week on one screen. Where does your attention already go?
3. Allocate
Place identities into days. Protect at least one slot for the identity you've been neglecting.
4. Commit
Choose one concrete outcome per identity. "Athlete: three runs." "Writer: one draft."
5. Do
Each morning, check who you're being today and work only as that identity for the block.
The weekly ritual
- Sunday allocation — 15 minutes to make room for each identity.
- Friday review — who got time, who didn't, what to change.
Put the framework into practice.
week.monster is the tool built around this method.