Identity-first weekly planning
A week to make progress on what matters, without putting the rest of yourself on hold.
Join the waitlist and get the free Identity Week Planner (PDF).
Who are you being this week?
Make room for an identity
Drag one into a day.
Founder
Athlete
Instagram Manager
Writer
Artist
Dog Mom
Mon
Sep 28
Tue
Sep 29
Wed
Sep 30
Thu
Oct 1
Fri
Oct 2
Sat
Oct 3
Sun
Oct 4
Capture → Shape → Execute → Reflect
01 / Capture
Raw thoughts in.
Dump ideas onto a spatial canvas the moment they hit. No folders, no filing. Later, tag an identity and send them straight into your week.
Quick Capture
Essay idea: attention residue
Ask 3 users about pricing
Long run Saturday?
Reel: behind the build
→ Move to this week
02 / Shape & aim
Two levels. Sideways, not down.
Every identity has two levels: the identity and its facets. When a facet grows into something worth measuring, it steps out and becomes its own linked identity — no nested trees to untangle.
Two levels · linked sideways
Founder
Level 1 · Identity
Level 2 · Facets
Level 1 · Identity
Level 2 · Facets
Connected tools
Not "is sales working?" — "is LinkedIn working?"
03 / Shape & aim
A whiteboard for every deadline.
Set a target, then map the flow to hit it. Bring several identities together on one whiteboard — the writer drafts, the founder ships, the creator posts.
Target · Launch Substack
Due Nov 30Outline 4 essays
Design header
Set up domain
Teaser reels
Publish #1
3 identities
04 / Execute
Pour a cup. Make it happen.
Today's plan, one task at a time. Start a timer, build momentum, mark it done or come back to it later — however you work.
The Café · Today
☕ Pour a cup17:00
Cup 1 of 1 · 17 min
05 / Reflect, re-enter & relay
Never lose the thread.
Wandered off? Pulse shows what's still open and gets you back in one click — no red overdue badges. Finished something? Relay it to the next identity with its context attached.
This week
Insight
Founder took 42% of your week. The writer showed up twice — protect Sunday morning next week.
Your thoughts have an identity. Your days have momentum. Stop letting another week slip away to everyone else’s calendar.
Free Identity Week Planner (PDF) when you join.
